Paperback

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Every executive and group leader has been faced with creative stagnation within his meetings - a stagnation stemming from the members' inability to pursue an idea beyond its obvious limits. "The Practice of Creativity" offers a bold new approach to this problem, an approach both dependable and dynamic, that utilizes a unique method of metaphorical thinking to stimulate creative response.

Written by the president of Synectics, Inc., this book provides detailed instruction on how to use a method already proven successful in many corporations. It explores the processes of facing and understanding problems, eliminating inadequate ideas, and unifying the entire group to concentrate its collective intelligence and imagination on fresh solutions. The leader's role, that of expediter and guide, is also discussed. The leader is required not only to emphasize imagination and flexibility, but to insure that the necessary personal interaction remains open and constructive, that the discussion will retain healthy momentum, and that the fear of being "wrong" will not inhibit free expression.

An invaluable book for business, government, and other organizations, "The Practice of Creativity" is unique in the field of meaningful communications.

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