What Does It Take To Start A Successful Business?
Carl Schramm, called 'the evangelist of entrepreneurship' by The Economist, explains what really matteres and what doesn't.
Burn the Business Plan is filled with stories of successful entrepreneurs. For all of them, knowledge, passion, determination and a willingness to experiment and innovate were far more valuable than financial skill.
This book dispels the costly, misleading myths that aspiring entrepreneurs believe, and offers indispensable real-world advice about how to achieve your dreams.
